Consumer Focus Labs

Following on from our announcement yesterday, we’ve just launched our new beta website – StayPrivate.org

There are a huge number of marketing opt-out services provided in the UK. At present, each service has its own website and forms required to register. These forms require much of the same information such as your name, address, email address etc, which means you have to type the same information in over and over again.

We wanted to make the process easier, so we developed StayPrivate.org. In this version we’ve merged the forms for the Telephone, Mail and Baby Mail Preference Services offered by the Direct Marketing Association. This means you only need to type in the common information once.

As soon as you have submitted the form (and confirmed your email address), the site will do the hard work of submitting your details to the services you want to register with.

We’ve also built in the ability to create a user account and sign up for a newsletter (both are optional). If you sign up for an account, you will easily be able to make changes to your information and resubmit it – just once! – to multiple opt-out services.

As the site is all about keeping your information private, we wanted to provide several options for how we handle your data. If you don’t want an account, we’ll completely destroy all your information once we’ve finished submitting it to the opt-out services. If you do want an account, you can decide whether you want us to keep hold of it (to make it easier to submit changes in the future), or we will destroy everything (except your name, email address and sign-up dates) when we’ve finished submitting your details. At any point you can ask us to delete your data & close your account by logging into your account control panel.

As with our previous sites, this is just the first iteration. Future versions will bring additional features and further opt-out services.

StayPrivate.org is a beta website, so please let us know your thoughts. We appreciate any and all feedback so we can improve the service. You can either leave your comments here, or email us at team@consumerfocuslabs.org.